Analysis
BrandPulse Global names Preetha Dandapani to lead South India Operations, strengthens national presence
Mumbai: BrandPulse Global has announced the appointment of Preetha Dandapani, former Regional Director at ABP News, to spearhead business growth...
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Ipsos Reinvents Market Research in India with Launch of Total Access Platform
Mumbai: Global market research and advisory firm Ipsos has announced the India launch of Total Access—a unified and comprehensive approach...
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Forrester Report Highlights How Evolving Privacy Laws Are Reshaping Marketing Strategies
New Delhi: As data protection regulations gain momentum across global markets, a new Forrester report warns that marketing and advertising...
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‘Raid 2’ exceeds Ormax Cinematix’s forecasts by 15%; improving Hollywood horror box-office predictions
MUMBAI: Ormax Cinematix's box office forecasts (FBO) for all major May 2025 releases vis-Ã -vis their actual box-office openings has...
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RCB Poised to Top IPL Franchise Valuations at $140 Million After Historic Title Win: Qoruz
Bengaluru: Following their long-awaited maiden Indian Premier League (IPL) title, Royal Challengers Bengaluru (RCB) are poised to become the most...
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Gozoop Group clocks 40% revenue growth; gets a 80% YoY profit increase, driven by automation and scale efficiencies
MUMBAI: As the global marketing and communications landscape undergoes sweeping transformations, driven by generative AI, shifting geopolitical dynamics, and an...
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Parle, Dream11, and Vimal Elaichi Retain Top Ad Slots in IPL’s 2025 Season
Mumbai: The Indian Premier League (IPL), widely recognized as the apex of sports marketing in India, has once again demonstrated...
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BCG’s annual survey of CMOs shows that 71% plan to invest over $10 mn annually in GenAI in the next three years
Mumbai: Despite economic volatility, 71% of CMOs plan to invest more than $10 million annually in GenAI over the next...
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$100 Billion Illegal Online Gambling Threat in India Puts Minors and Youth at Risk, Warns CUTS International
Mumbai: Illegal online gambling and betting platforms in India are fast emerging as a formidable national challenge, with annual deposits...
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Cross-Border Commerce on the Rise: Meta’s New Playbook Highlights Global Opportunities for Brands
In an era where geographic boundaries are increasingly blurred, a new study commissioned by Meta and conducted by Kantar reveals...
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