Analysis
92% of Indian Brands Scale Up Influencer Marketing as It Becomes a Core Marketing Pillar
Mumbai: In 2024, Indians spent nearly 50% of their mobile screen time browsing social media. While celebrities from the worlds...
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India’s ₹3,600 Cr Influencer Marketing Industry Set to Grow 25% in 2025, Finds WPP-Kantar Report
India’s influencer marketing industry is undergoing a transformation—from a tactical media channel to a strategic brand lever, according to the...
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WPP Cuts Global Ad Forecast for 2025 to 6%; India Becomes a Bright Spot at 8.4%
WPP Media has lowered its global advertising growth forecast for 2025 to 6.0%, revising down from its earlier projection of...
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BrandPulse Global names Preetha Dandapani to lead South India Operations, strengthens national presence
Mumbai: BrandPulse Global has announced the appointment of Preetha Dandapani, former Regional Director at ABP News, to spearhead business growth...
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Ipsos Reinvents Market Research in India with Launch of Total Access Platform
Mumbai: Global market research and advisory firm Ipsos has announced the India launch of Total Access—a unified and comprehensive approach...
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Forrester Report Highlights How Evolving Privacy Laws Are Reshaping Marketing Strategies
New Delhi: As data protection regulations gain momentum across global markets, a new Forrester report warns that marketing and advertising...
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‘Raid 2’ exceeds Ormax Cinematix’s forecasts by 15%; improving Hollywood horror box-office predictions
MUMBAI: Ormax Cinematix's box office forecasts (FBO) for all major May 2025 releases vis-Ã -vis their actual box-office openings has...
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RCB Poised to Top IPL Franchise Valuations at $140 Million After Historic Title Win: Qoruz
Bengaluru: Following their long-awaited maiden Indian Premier League (IPL) title, Royal Challengers Bengaluru (RCB) are poised to become the most...
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Gozoop Group clocks 40% revenue growth; gets a 80% YoY profit increase, driven by automation and scale efficiencies
MUMBAI: As the global marketing and communications landscape undergoes sweeping transformations, driven by generative AI, shifting geopolitical dynamics, and an...
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Parle, Dream11, and Vimal Elaichi Retain Top Ad Slots in IPL’s 2025 Season
Mumbai: The Indian Premier League (IPL), widely recognized as the apex of sports marketing in India, has once again demonstrated...
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