CTV viewership soars, 23% Indians go digital-only: Kantar’s Media Compass Report
Mumbai: The Indian media ecosystem is undergoing a rapid transformation. Yet, marketers and advertisers continue to rely on outdated, fragmented ...
Tag: Kantar
Influencer Marketing Is No Longer Just About ‘Who’ or ‘Where’—It’s About How
Mumbai: The India Influencer Marketing Report 2025 by WPP Media’s The Goat Agency, in collaboration with Kantar, has been launched—offering ...
92% of Indian Brands Scale Up Influencer Marketing as It Becomes a Core Marketing Pillar
Mumbai: In 2024, Indians spent nearly 50% of their mobile screen time browsing social media. While celebrities from the worlds ...
India’s ₹3,600 Cr Influencer Marketing Industry Set to Grow 25% in 2025, Finds WPP-Kantar Report
India’s influencer marketing industry is undergoing a transformation—from a tactical media channel to a strategic brand lever, according to the ...
67% Indians trust influencer recommendations over traditional advertisements: Kantar’s Influencer Playbook
Mumbai: As influencer marketing continues to reshape digital advertising strategies in India, a new report by Kantar, The Influencer Playbook, ...
E-commerce and digital payments are at the forefront of rural India’s digital ecosystem: GroupM – Kantar Report
Mumbai: GroupM, WPP’s media investment group, in collaboration with Kantar, the global leader in marketing data and analytics, has released ...
Interest in thrillers, crime, and horror rises, while traditional action movies decline: Kantar’s inaugural ‘India in Search’ report
MUMBAI: Kantar a marketing data and analytics company, today announced the release of its inaugural "India in Search" report, an ...
Surge in Indic Language Adoption Propels Internet Users in India to Near 900 Million Mark
New Delhi: India’s internet user base is poised to exceed 900 million by 2025, driven by a surge in the ...
One in Four Indians Traveled to Religious Destinations in 2024: Kantar TGI Report
Mumbai: Religious tourism remains a cornerstone of India’s tourism economy, with 25% of Indians traveling to religious destinations in 2024, ...
Brands must recenter narratives on culture and people in 2025: Kantar
MUMBAI: Post Covid the urban middle class, once the cornerstone of the consumer goods market, has become the smallest cohort. ...
